Winston-Salem Real Estate Market Insights: Navigating Trends and Forecasts for 2024
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    Sometimes, the best real estate investing markets are the ones that you don’t know that much about – that you might have heard about in passing at some point but maybe have never been there. Winston-Salem is one of those markets, that has flown under the radar but is growing quickly, making it the ideal up and coming market to invest in.

    With a current median sale price of $260,000 and homes taking about 41 days to sell, the market is bustling. In this deep dive into market trends and future predictions, we will provide you with the crucial insights needed to make informed investment decisions, including our expert analysis on price movements, upcoming market shifts, and neighborhoods to watch, without any fluff.

    Key Takeaways

    • Winston-Salem’s real estate market showcases robust growth, with a median home sale price of $260,000 reflecting a moderate pace of sales and continued appeal due to affordability and cultural vitality.

    • The city is expected to maintain real estate stability with a forecasted increase in home values, amidst dynamics that include high buyer demand and the influx of new residents from more expensive cities.

    • The trend of rising housing costs and rental prices in Winston-Salem suggests a shift towards a renter-dominated market, with nearly half of the metro area’s households opting to rent instead of own.

    Winston-Salem: A Flourishing Hub of Opportunity

    Thriving City, Booming Market

    Winston-Salem, North Carolina, is emerging as a sought-after destination for individuals and families seeking a vibrant and growing environment. This dynamic city boasts several key strengths:

    • Steady Growth: Population is on the rise, with projections indicating nearly 1% annual growth for the next decade. This influx attracts a diverse population seeking a high quality of life.

    • Robust Economy: The city fosters a diversified economy with strong presence in healthcare, technology, finance, aerospace, and manufacturing. Job growth outpaces national and state averages, further fueled by initiatives and incubators supporting startups and small businesses.

    • Top-Tier Education: Winston-Salem offers excellent educational opportunities at all levels. The school district boasts high rankings, while renowned institutions like Wake Forest University, Winston-Salem State University, and the UNC School of the Arts contribute to the city’s intellectual vibrancy.

    • Flourishing Downtown: The revitalized downtown area pulsates with cultural energy, offering a diverse array of restaurants, bars, shops, and cultural events.

    • Innovation Hub: The thriving Innovation Quarter, with its research and business focus, attracts companies and creates a dynamic environment for residents.

    • Safe and Secure: Winston-Salem boasts low crime rates, creating a secure and welcoming community.

    • Limited Supply, Growing Demand: With limited new apartment construction planned, existing properties are expected to see continued strong demand and rent growth.

    Investing in the Future: Winston-Salem’s combination of economic strength, cultural offerings, and commitment to safety is attracting residents and investors alike. As the city continues to evolve, this presents a compelling opportunity for those seeking a thriving environment to live, work, and invest.

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    Exploring The Current State Of Winston-Salem’s Housing Market

    Winston-Salem real estate market overview

    Immersed in a rich history and bursting with cultural vitality, Winston-Salem, fondly known as the “Twin City,” presents a robust housing market that mirrors its dynamic character. With a median sale price standing at $260,000, the market offers a promising landscape for prospective homebuyers and investors alike.

    The city’s real estate pulse beats alongside a steady inventory of over 1,000 homes, offering a diverse range of choices that cater to various lifestyle needs and investment goals. Homes sell in an average of 41 days on the market – a slight increase from the previous year. This trend reflects a mild slowdown in the sales pace, hinting at a market that’s subtly shifting gears.

    Population Growth

    Much like other cities, Winston-Salem’s real estate market is driven by population growth. Home to approximately 250,000 residents, the city has seen its population swell by 0.4% year-over-year. Zoom out a bit, and you’ll see an even more impressive figure – an 8.7% increase in population over the past decade, translating to an influx of over 2,000 new residents in the last year alone.

    The city’s population trajectory doesn’t show signs of plateauing any time soon. Projections through 2038 indicate an annualized growth rate of just under 1% for Forsyth County, where Winston-Salem is located. This continuous surge in population not only underscores the city’s appeal but also signals an increased demand for housing, setting the stage for a thriving real estate market.

    Job Growth & Job Diversity

    Winston-Salem’s thriving job sector, a testament to its economic vibrancy, contributes positively to its booming real estate market. The city forms an integral part of the Triad of Winston-Salem/Greensboro, home to about 1.7 million residents and the second largest urban area in North Carolina. The robust job growth and diversity in this area serve as a magnet for potential residents, contributing to the city’s sustained population growth.

    Winston-Salem is outpacing much of the Southern US in employment growth. Employment is growing about one point above the state and national averages.

    Key players in the region’s employment landscape include the technology, financial services, healthcare, and tobacco sectors. The largest employer in the metro area is Atrium Health Wake Forest Baptist Hospital.

    Truist Financial Corporation has established its presence in Winston-Salem, and the city proudly hosts the headquarters of R.J. Reynolds Tobacco Company and the global apparel company HanesBrands.

    Additionally, Winston-Salem is emerging as a hub for nanotechnology and biotechnology research. Employment opportunities in the manufacturing and service sectors contribute to the regional economy as well. While the average income in the metro area trails behind the national average, the difference is mitigated by the area’s lower cost of living.

    The city’s economic landscape, characterized by a blend of traditional and emerging industries, offers a broad spectrum of career opportunities. This, coupled with the city’s cultural appeal and affordable living costs, makes Winston-Salem an attractive destination for a diverse demographic, propelling steady demand in the real estate sector.

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    Home Value Trends: Tracking Winston-Salem’s Growth

    Transitioning from the broader market dynamics, let’s delve into the heart of Winston-Salem’s housing market – the home values. Whether you’re looking to buy a rental home here or invest in a commercial multifamily property, home values are a good indicator of the overall real estate activity and growth.

    The past year has seen the Winston-Salem’s average home value surge to $242,259, marking a robust growth of 5.7%. This upward trajectory reflects the city’s market strength and the increasing demand for homes.

    This growth becomes more remarkable when compared to the national average. Winston-Salem’s median sale price is 35% lower than the national average, offering a more affordable market for potential homebuyers. This relative affordability, juxtaposed with the city’s growing home values, presents a unique opportunity for sellers to capitalize on the heightened demand.

    Price Per Square Foot Analysis

    Drilling down further into the home value trends, the price per square foot emerges as a vital metric. In Winston-Salem, the median sale price per square foot stands at $156, marking a notable 9.1% increase compared to the previous year. This growth trend mirrors the overall rise in home values, solidifying the upward trajectory of the Winston-Salem real estate market.

    Comparatively, this median sale price per square foot is 35% lower than the national average, reinforcing the city’s reputation for affordability. For potential buyers, this presents an accessible entry point into the housing market.

    In addition, the median list price in the area is also attractive for investors, offering an opportunity to leverage the city’s growing home values while capitalizing on the market’s relative affordability and the median price advantage.

    Comparing Median Home Price Evolution

    The evolution of median home prices in Winston-Salem provides an insightful perspective of the market’s growth trajectory. In January 2024, the median home sale price hit the $260,000 mark, a considerable 9.2% increase from the previous year. This steady appreciation reflects the city’s robust real estate market and its potential for healthy returns on investment.

    Looking back, the median home sale price in January 2023 was $238,000. The year-over-year growth signifies Winston-Salem’s housing market’s resilience and its ability to offer value to both homebuyers and investors in average homes. It’s a testament to the city’s growing appeal and its potential for sustained real estate market growth.

    The Forecasted Path Of Winston Salem Real Estate

    While past data offers insightful information, forecasting the Winston-Salem real estate market’s future trajectory is equally crucial for potential investors and homebuyers. Current indicators suggest that the market is likely to maintain its stability, with no signs of an impending crash. This stability is buoyed by the steady increase in home values, strong demand, and a market that leans in favor of sellers.

    Looking ahead, expert projections paint a promising picture. The Winston-Salem housing market is expected to experience a 0.8% increase by April 2024, followed by a significant 5.2% rise by January 2025. These projections, coupled with the balanced market conditions, present a conducive environment for both buying and selling properties in Winston-Salem.

    Potential For Price Drops And Market Shifts

    Despite the positive overall market forecast, staying alert to potential shifts in market dynamics is crucial. The Sale-to-List Price ratio in Winston-Salem currently stands at 98.5%, slightly higher than the previous year. Additionally, there has been a rise in homes with decreased prices, suggesting subtle shifts in the market dynamics.

    Although the city has seen a considerable influx of new residents, a market crash is considered unlikely. The low sale inventory levels have been effective in maintaining strong demand. Predicted falling interest rates in 2024 could further stimulate the market, affecting supply and demand dynamics, and potentially contributing to shifts in the Winston-Salem real estate market.

    Buyer Demand Versus Supply Dynamics

    The real estate market landscape is significantly shaped by the interaction between buyer demand and supply dynamics. In Winston-Salem, the market currently presents a competitive environment, with some properties receiving multiple offers. This competitiveness is indicative of the strong demand and favorable conditions for sellers.

    In January 2024, around 176 home sales were recorded in the NC housing market, maintaining a consistent supply-demand equilibrium compared to the previous year. New homes are a popular choice among buyers, influencing the dynamics of supply in the market. With forecasters predicting stability in buyer demand and a potential rise in activity due to anticipated lower interest rates in 2024, the Winston-Salem market looks set to maintain its dynamic real estate landscape.

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    Neighborhood Spotlight: Where to Invest in Winston-Salem

    Investment opportunities in Winston-Salem

    Given Winston-Salem’s diversity, it is naturally filled with distinct neighborhoods, each offering its unique allure and investment potential. For those looking to invest in Winston-Salem, understanding the unique characteristics of each neighborhood is key to making a successful real estate investment.

    Bermuda Run, with its access to coveted amenities like Tanglewood Park and Bermuda Run Country Club, appeals to affluent residents, making it an attractive area for investments.

    South Marshall, on the other hand, offers a vibrant mix of retail and dining options that cater to a diverse demographic profile.

    The historic district of Reynoldstown, with its distinctive architectural character, represents a unique investment opportunity within Winston-Salem.

    Each neighborhood, with its unique appeal and demographic profile, presents a different investment narrative for potential buyers.

    Hot Homes: Identifying Highly Competitive Areas

    In the vibrant Winston-Salem real estate market, certain areas are particularly “hot” due to high demand and competitive markets. These areas are attractive for specific lifestyles and demographic groups, and identifying them can lead to promising investment opportunities.

    Downtown Winston-Salem, with its array of apartments and condos, is a popular choice among young professionals, contributing to a competitive market in the area.

    Similarly, West Salem, with its proximity to downtown and community amenities like a community garden, also experiences heightened housing demand. These areas, marked by their competitive dynamics and high demand, offer unique investment opportunities in the city’s real estate market.

    Understanding The Impact Of Migration On Winston-Salem’s Market

    Just like other local housing markets, migration patterns have a notable impact on Winston-Salem. The city has seen an influx of people from pricier cities like Washington, D.C., Raleigh, NC, and New York, NY, which has contributed to increased local housing demand and potential for higher housing prices.

    Despite the interest from outside areas, the majority of homebuyers, around 78%, are looking to stay within the Winston-Salem metropolitan area. The city’s affordability, which is 6% lower than the national average, continues to attract migrants, further influencing the dynamics of the local real estate market.

    Relocation Trends: Who’s Moving In And Out?

    Detailed insights into relocation trends can offer a clearer picture of the kind of demographic shifts influencing the Winston-Salem real estate market. The city has seen an influx of higher-income and older individuals from cities with higher living costs, adding to the local housing demand.

    On the other hand, popular relocation destinations for those leaving Winston-Salem include Myrtle Beach, SC, Asheville, NC, and New Bern, NC. These trends, based on the home search behavior of users, provide an indication of the potential shifts in the city’s housing demand, offering valuable insights for potential investors and homebuyers.


    Real Estate Investment In Winston-Salem

    Real estate investment opportunities in Winston-Salem

    Real estate investment is an exciting venture, but awareness of potential challenges as well as opportunities is crucial. Winston-Salem’s real estate landscape presents a unique mix of prospects that you should consider as you’re figuring out whether this market is right for you and your investing goals.

    Rental Market Overview

    For real estate investors, understanding the rental market is crucial, and Winston-Salem’s rental landscape reveals some interesting features. The average rent for an apartment stands at $1,226 as of November 2023, offering a glimpse into the market’s price point.

    The city’s rental market comprises a significant segment, with 36% of households being renter-occupied. This suggests a strong rental demand, which, coupled with the average apartment size of 913 square feet, presents a promising landscape for potential real estate investors.

    In addition, Winston-Salem is a landlord-friendly market. In Winston-Salem, the allowable security deposit can be as much as double the monthly rent, which is notably more lenient for landlords compared to other states where the cap is typically set at one month’s rent.

    Furthermore, the procedures for eviction are relatively straightforward, with the entire process averaging about 35 days from start to finish.

    Student & Retiree Population Boost Rental Demand

    Another aspect of Winston-Salem that makes it great for real estate investors is the large student market. The presence of numerous educational institutions in the city, such as Winston-Salem State University, which boasts an impressive student body of around 5,000, contributes to the steady housing demand.

    Additionally, Wake Forest University, with a population exceeding 7,000 students and nearly 1,000 faculty members, further reinforces the consistent need for rental accommodations.

    This substantial base of students and university staff underpins a perennial demand for rental properties within the vicinity.

    On top of that, Winston-Salem is also a popular landing place for retirees, who love the city for its comparatively cheaper housing, temperate weather, and overall quality of life.

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    In the ever-evolving landscape of real estate, understanding local market dynamics can pave the way to successful investments. Winston-Salem, with its unique blend of affordability, market stability, and promising growth, offers a diverse array of opportunities for both buyers and investors.

    As the city continues to grow and attract new residents, the real estate market is likely to reflect this vibrancy. Whether you’re a first-time homebuyer, a seasoned investor, or a seller looking to capitalize on current market trends, the opportunities in Winston-Salem’s real estate market are as diverse and dynamic as the city itself.

    Frequently Asked Questions

    What is the hottest real estate market in NC?

    Raleigh and Durham are among the hottest real estate markets in the US, with Raleigh ranking #2 and Durham #4 in 2024. These rankings have seen an increase from the previous year, making them prime locations for real estate investment.

    Is Winston-Salem a wealthy city?

    Winston-Salem has an upper middle income relative to North Carolina and a middle income relative to the rest of the US, with a per capita income of $30,859 in 2018.

    Is Winston-Salem NC expensive to live?

    Winston-Salem, NC is ranked 243 out of 273 cities across the US in terms of cost of living, with the cost of living being 86.3% of the national average. Overall, the cost of living in Winston-Salem is relatively lower, with housing being 24% cheaper than the U.S. average.

    What is the current median sale price for homes in Winston Salem?

    The current median sale price for homes in Winston Salem is $260,000.

    How has the population growth in Winston Salem impacted the housing market?

    The population growth in Winston Salem has increased the demand for housing, leading to a growth in home values. This has impacted the housing market significantly.

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    Next Steps

    Whether you’re thinking of investing in Winston-Salem or other great real estate markets, we invite you to join the Goodegg Investor Club, so we can keep you in the loop on opportunities to invest alongside us.

    You can also check out our open deals page to learn more about our current or upcoming opportunities.

    Learn More

    If you’re not yet ready to invest but are curious about how all of this works, we invite you to dip your toe in the water with us through our free 7-day email course – Passive Real Estate Investing 101

    You can also get a copy of our book – Investing For Good – or check out our Life & Money Show Podcast.

    To learn more about us and our experience, be sure to download a copy of our track record, which shows the projected and actual returns we’ve achieved across all the deals we’ve exited to date.

    Connect With Us

    If there’s ever anything we can do to help you on your journey, feel free to email us at [email protected] or call / text us at (888) 830-1450

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    Annie Dickerson

    Annie Dickerson

    Annie Dickerson is an award-winning real estate investing expert with 15+ years of real estate investing experience. Annie is the Founder & Chief Brand Officer of Goodegg Investments – an award-winning boutique real estate investment firm.


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