You know how important it is to create your own platform to provide information, answer questions, and attract potential investors to work with you. Usually, the trouble is creating that platform and leveraging the power of SEO means that you need to produce content.
Most people start with blog posts like this to communicate information, relatable stories, and persuade their target audience to connect with them. However, writing a blog post requires words that make sense together and express your topic clearly flow onto the page at a rate of at least 500 words per post. Eeesh, sounds intimidating, right?
Maybe you’ve already been there – with that blank bright white page staring back at you and the blink of the cursor mocking your inability to form a complete sentence. You might get three words out, and then you delete them. Over and over again. It’s a defeating feeling.
The trouble is, the negative voice in your head is editing your writing before it even hits the page. Keep allowing that self-judgment to be in charge, and you’ll never get anything done. So, the best advice is to turn the inner judgment off.
You must learn to write first, full of mistakes and misspellings, and allow utter nonsense to flood the page. As long as you’re writing, you’re creating content and edging closer to the end goal. Edit the whole thing later.
You and I know you have absolute GOLD locked in that brain of yours, so right here, right now, we’re going to work through that with three concrete strategies to overcome writer’s block.
Strategy #1 – Write An Email First
Most writers don’t begin with a blank word document. That blindingly bright white screen with a mocking, blinking cursor is intimidating to even the most talented writers. Instead, consider writing an email to someone you know (it can be a made-up person too) wherein you’re answering a specific question they have.
Emails are second-nature at this point, so when you imagine answering someone’s specific question via email in a conversational and friendly tone, for one, the words will start flowing. For two, the language you use will reflect your real personality, making your blog post less stuffy and more relatable.
Once you “complete” the email, don’t send it, of course. Instead, paste it over to your word document and start working from this excellent content you created! Elaborate a little, add a heading and subheadings, separate paragraphs into 3-5 sentence maximums, and voila!
Strategy #2 – Pick Up An Old-School Pencil And Paper
Some magic happens when we shut our laptops and pick up a wooden pencil and actual paper. Sometimes an ol’ legal pad and a favorite writing tool ignite creativity, ideas, and words more than you ever dreamed, especially if you’re a little old-school like me.
Mindmapping is a technique where you draw what might resemble a burst of sunshine on the page with your main topic circled in the center and lines drawn outward from the circle. At the end of the sunshine rays, start to scribble out your talking points, details, do’s and don’ts, examples, and other ideas all around the main topic. When you have no more thoughts on the subject, you’re ready to convert these mind-mapped rays of sunshine into a blog post.
The term brainstorming is used loosely and can describe any specific technique, but I use it to describe what some may call a braindump. A braindump is where you write freeform, every word, phrase, half-sentence, bullet, name, and place that comes to mind on a specific topic. Much like mind mapping, you write until you have nothing left to say. When you’re done, you have all your ideas related to a subject on a sheet of paper, and you can use that as a guide for writing your blog post.
In both of these techniques, the words and half-thoughts on the page might not make any sense to anyone except you. Remember, there’s no reward for the “Most Organized Blog Writer” or “Most Beautiful Blog Outline,” so keep your self-judgment at bay and allow the ideas and creativity to flow.
To write a blog post, you need words that make sense together and communicate your topic clearly, remember? Now you have words on a page, so all you have to do is group them into paragraphs, and boom, you have a blog post!
Strategy #3 – Use A Voice Memo To Talk Through Your Idea
I tend to have my best ideas for a blog post when I’m not at a computer or in the middle of something else (maybe at the park or an event with my kids) and unable to start writing a blog post.
At these moments, whip out your phone and use the voice memo feature to record yourself talking through the topic. Record answers to common questions you’ve been answering lately, take a fresh angle on a topic that recently caught your attention, or share something you wish you knew when you were a syndication newbie.
I’m always replaying conversations in my head – what I should have said, what I wish I said, a great question to ask would have been______. Use the voice memo tool on your phone to record such thoughts. Then, the next time you feel pressure to produce a blog post, you already have a voice memo as inspiration.
Voice memos are also a fantastic tool for capturing your thoughts because you can capture words you actually say in real life. As mentioned above, this is valuable for creating relatable, non-robotic, memorable posts.
I highly suggest you give each of these techniques a shot and do your best to have an open mind when it comes to your content creation techniques so you can see what works best for you.
If you still feel stuck, step away (outside if possible), drink a large glass of water, and take at least 3 deep breaths to encourage a mental and physical reset. Oxygen and hydration do wonders for your brain and body in all situations, and it’s no different when it comes to writing.
Before you go, let’s circle back to that negative inner voice. The one that tells you you aren’t a good writer, reminds you that you didn’t excel in English class, or teases that you were never the best reader. Quiet that nagging inner voice for good with this: The BEST website content is written at or below an 8th-grade reading level.
Over 50% of Americans, even the most accomplished and decorated, have a reading level hovering around the 8th grade. So, release the pressure off your shoulders, try out these three strategies for overcoming writer’s block, and rest assured you CAN do this!