January 2026
Dear Goodegg Community,
Happy New Year! We hope you’ve had a chance to breathe, reset, and enjoy some quality time with your loved ones.
There is something magical about the first weeks of January. The calendar is a blank slate, and for a moment, everything feels possible. At Goodegg, this is when our team leans in most heavily—not just looking at spreadsheets, but at the lives we want to help you build.
But let’s get real: by mid-February, roughly 80% of New Year’s resolutions are abandoned. In fact, research shows only about 9% of people actually achieve their goals for the year.
Why the high failure rate? It isn’t a lack of willpower; it’s a flaw in our architecture. If we want 2026 to be the year we move the needle on financial freedom, we need to change how we build our goals. Here are three data-backed insights that we’re personally applying to our own lives and our investments this year:
1. Shift from “Avoidance” to “Approach”
Most people set “avoidance goals,” like “I want to stop worrying about money.” The problem? Our brains perceive “not” doing something as deprivation. Instead, set approach goals. Instead of “working less,” try: “I want to build enough passive income to take every Friday off with my kids.” When you focus on what you’re moving toward, your brain stays motivated.
2. Use “Implementation Intentions”
Vague goals like “I’m going to invest more” usually die on the vine. The science suggests “If-Then” planning to remove decision fatigue. For example: “IF I receive my quarterly distribution, THEN I will move 50% of it into my ‘Opportunity Fund’ for the next deal.” Decide the action before the situation happens.
3. Seek “Micro-Wins” to Combat Fear
Big goals often trigger a “fight or flight” response because they feel risky. If a large investment feels paralyzing, shrink the goal until the “bravery” required is manageable. Your first goal doesn’t have to be “invest in five deals.” It could simply be: “I will schedule one 15-minute call with the Goodegg team to ask three questions.” These micro-wins build the psychological momentum needed for the big leaps.
The Road Ahead
Here at Goodegg, our goal for 2026 is to continue to provide the education and opportunities that make these “approach goals” possible for all of you. The future looks bright, and we’re here to help you reach your goals – in 2026 and beyond.
Whether you’re looking to diversify your portfolio, invest in real estate for the first time, supercharge your investments with whole life insurance, or anything in between, we’re here with you every step of the way.
Sending sunny-side-up best wishes…
The Fog Is Lifting: Your 2026 Outlook For Multifamily Real Estate Investing
– New Blog Article –
Let’s face it – it’s been a rocky few years for commercial real estate, and we certainly haven’t been immune to that, especially with the run on interest rates and the glut of new supply in multifamily.
But, 2026 brings with it a fresh start. Wondering where the market is headed?
Dive into our 2026 outlook for multifamily real estate investing. We analyze fresh data from leading real estate powerhouses, Fed interest rate forecasts, and what it all means for passive investors looking for stability.
What To Watch In 2026: Gradual Recovery On Tap For US Multifamily Market
– In The News –
The first half of 2025 began on a hopeful note for multifamily property owners, with apartment rents continuing their pattern of year-over-year gains, averaging just above 1%.
However, as the year progressed, employment conditions softened, and a lingering supply overhang continued to weigh on rents.
After several years of supply outpacing demand, the U.S. multifamily market enters 2026 at a potential turning point. Over the past year, vacancy rates have remained elevated, and rent growth has been subdued, as the completion of new units has continued to exceed absorption, resulting in a negative net change in occupancy.
How To Think About Portfolio Diversification
– Oldie But Goodie –
With the start of every new year, before the real estate deals start coming online, usually in the spring, it’s a great time to take a look at your overall portfolio and think about your diversification strategy.
Is your portfolio well balanced for the current state of the market? Are there new buckets you’d like to explore this year? Or perhaps this is the year you focus on tweaking and rebalancing. Here are some things to think about as you consider your current portfolio.
Mocktails For Dry January
– Mocktail Recipe Ideas –
One thing that we never compromise on is our health, and January is a great time to wipe the slate clean and start fresh. For both of us, one of our favorite things is strength training, and we both love Callie Gullickson’s classes on Peloton.
Callie recently published a book on mocktails, chock full of fun and flavorful recipes to keep you sipping year-round, without the headaches and hangovers. If you’re doing Dry January, check out some of her recipes to spice up your drink repertoire.
Grow Your Money In Two Places At Once
– Whole Life x Real Estate Investments –
Here at Goodegg Investments, we love hidden gem strategies that can help you grow your wealth through putting your money to work in the smartest and most efficient ways possible.
Through the little-known strategy of using high-cash-value whole life insurance to optimize your investments, we are essentially able to double-dip – meaning we can our money in not just one, but TWO places at the same time. Want to learn how to do it to?
Thanks for reading this edition of the Goodegg Scramble! If you know someone who might be interested in investing, please send ’em to goodegginvestments.com/invest